🎥 Behind the Shoots: How Pretty Cool Marketing Supports Creators

Most people know me for Billow Beach — a beach brand built from the sand up.But what a lot of people don’t see is what’s happening behind the lens:a full-blown content machine designed to support other creators, too. That’s where Pretty Cool Marketing comes in. As I’ve grown my own brand, I’ve developed repeatable systems to shoot, schedule, and post hundreds of pieces of content — all using branding photography, AI support, and story-led scripting. And now I’m using those same systems to support up-and-coming models, creators, and brands like Billow Beach — and beyond. 👏 Spotlighting Talent the Right Way I’ve had the honour of working closely with two incredible models lately: Murrakee – a proud Indigenous female model based in Brisbane, who brings depth, strength, and softness to every frame. Yli – a natural, glowing presence who’s modelled in three Billow Beach campaigns and continues to elevate every shoot with quiet confidence and grounded movement. These women are more than “just models.”They’re building a brand. They’re learning the industry. They’re showing up. And so I’ve made it a mission to make sure they’re not just featured in campaigns — they’re supported beyond them. 🧠 My Approach: Content That Builds Careers Every time I do a shoot for Billow Beach, here’s what happens behind the scenes: ✅ We shoot full campaign content — models using the product, showing its features, creating movement and emotion.✅ But I also coordinate with the photographer to shoot profile-building shots for the models themselves — separate from the brand.✅ I then batch and schedule both types of content: 📍 Billow x Model content goes to the Billow Beach feed 📍 Model content without product gets uploaded and scheduled to Pretty Cool Marketing — supporting the models and showing off what’s possible with great creative direction This means the women I work with walk away not just with a pay slip or portfolio piece —but with real, recurring content that helps them get booked again. 📸 Why Pretty Cool Marketing Exists I started Pretty Cool Marketing because I was tired of seeing talented people get lost in the scroll. Small brands. New models. Solo creatives.They have the vision — but not the systems. So I built one. With PCM, I now help: Models build their digital presence with polished content Small brands show up consistently and confidently Campaigns run smoother with batch workflows, automation, and AI And because I live it every day with Billow Beach, everything I teach and create is already tested, refined, and working. 🌊 What This Means for Brands & Creators If you’re: A model building your presence A photographer wanting to batch content for multiple feeds A brand needing high-volume content that doesn’t burn you out A creative trying to get seen in a sea of sameness … Pretty Cool Marketing can help. 🛠 What I Offer ✔️ Batch branding shoot scheduling + support✔️ AI content batching (using Reels, carousels, voiceovers, HeyGen avatars)✔️ Full content system design + CSV-ready templates✔️ Social media setup, automations, and story-first strategies✔️ Profile-building content for models and creators 🎬 Final Thoughts Building Billow Beach was my dream.But helping other women build theirs — that’s my purpose. Supporting models like Murrakee and Yli is the kind of work that makes it all worth it. And now with Pretty Cool Marketing, I’m making sure those stories don’t just live in a Dropbox folder.They go live. They get seen. And they build legacies. Let’s create content that actually moves people — and helps you grow. —ShakasFounder, Billow Beach x Pretty Cool Marketing www.billowbeach.com & www.prettycoolmarketing.com ]]>

Most people know me for Billow Beach — a beach brand built from the sand up.But what a lot of people don’t see is what’s happening behind the lens:a full-blown content machine designed to support other creators, too. That’s where Pretty Cool Marketing comes in. As I’ve grown my own brand, I’ve developed repeatable systems to shoot, schedule, and post hundreds of pieces of content — all using branding photography, AI support, and story-led scripting. And now I’m using those same systems to support up-and-coming models, creators, and brands like Billow Beach — and beyond. 👏 Spotlighting Talent the Right Way I’ve had the honour of working closely with two incredible models lately: Murrakee – a proud Indigenous female model based in Brisbane, who brings depth, strength, and softness to every frame. Yli – a natural, glowing presence who’s modelled in three Billow Beach campaigns and continues to elevate every shoot with quiet confidence and grounded movement. These women are more than “just models.”They’re building a brand. They’re learning the industry. They’re showing up. And so I’ve made it a mission to make sure they’re not just featured in campaigns — they’re supported beyond them. 🧠 My Approach: Content That Builds Careers Every time I do a shoot for Billow Beach, here’s what happens behind the scenes: ✅ We shoot full campaign content — models using the product, showing its features, creating movement and emotion.✅ But I also coordinate with the photographer to shoot profile-building shots for the models themselves — separate from the brand.✅ I then batch and schedule both types of content: 📍 Billow x Model content goes to the Billow Beach feed 📍 Model content without product gets uploaded and scheduled to Pretty Cool Marketing — supporting the models and showing off what’s possible with great creative direction This means the women I work with walk away not just with a pay slip or portfolio piece —but with real, recurring content that helps them get booked again. 📸 Why Pretty Cool Marketing Exists I started Pretty Cool Marketing because I was tired of seeing talented people get lost in the scroll. Small brands. New models. Solo creatives.They have the vision — but not the systems. So I built one. With PCM, I now help: Models build their digital presence with polished content Small brands show up consistently and confidently Campaigns run smoother with batch workflows, automation, and AI And because I live it every day with Billow Beach, everything I teach and create is already tested, refined, and working. 🌊 What This Means for Brands & Creators If you’re: A model building your presence A photographer wanting to batch content for multiple feeds A brand needing high-volume content that doesn’t burn you out A creative trying to get seen in a sea of sameness … Pretty Cool Marketing can help. 🛠 What I Offer ✔️ Batch branding shoot scheduling + support✔️ AI content batching (using Reels, carousels, voiceovers, HeyGen avatars)✔️ Full content system design + CSV-ready templates✔️ Social media setup, automations, and story-first strategies✔️ Profile-building content for models and creators 🎬 Final Thoughts Building Billow Beach was my dream.But helping other women build theirs — that’s my purpose. Supporting models like Murrakee and Yli is the kind of work that makes it all worth it. And now with Pretty Cool Marketing, I’m making sure those stories don’t just live in a Dropbox folder.They go live. They get seen. And they build legacies. Let’s create content that actually moves people — and helps you grow. —ShakasFounder, Billow Beach x Pretty Cool Marketing www.billowbeach.com & www.prettycoolmarketing.com ]]>