🌀 The Art of Doing Things Differently

Why Building a Brand Your Way is the Smartest Move You'll Ever Make Somewhere along the way, business got really serious.Suits. Metrics. Hustle.A blueprint that works — but only if you fit the mould. I never fit the mould. When I created Billow Beach, I wasn’t trying to win awards. I was trying to fix a problem I kept having.I wanted a beach bag that didn’t require 3 other things.I wanted space. A pillow. A towel that wouldn’t fly away.I wanted ease. And when I started Pretty Cool Marketing, it was the same thing.I wasn’t trying to launch a big agency.I was trying to teach people what I wish I’d known — how to show up, automate your content, and actually enjoy marketing your business. 🌊 Here’s the Truth There’s no one way to build a brand.You don’t have to follow a content calendar that burns you out.You don’t need 50,000 followers to be successful.You don’t need to show your face if you don’t want to. You just need: A product or offer that works A story that feels real A system that keeps you consistent even when life is chaos That’s it.And that’s what I teach, build, and breathe — across both Billow Beach and Pretty Cool Marketing. ✨ My Workflow Looks Like This: Shoot once. Use the content 30 different ways. Repurpose model, product, and lifestyle shots into scroll-stopping carousels and reels. Teach business owners how to batch 100+ posts in a day — and actually enjoy it. Build real relationships with models, creators, and other brands who get it. Use automation where it counts so I can spend my time being a mum, creating cool sh*t, or heading to the beach (with a Billow in hand, obviously). 🤍 If You're Building Something Right Now… Whether you’re: A mum building a business in the cracks of the day A model or creative trying to show up consistently A brand founder who’s great at making but stuck on marketing Or someone with a dream on pause because you’re waiting for “perfect”... This is your sign:Do it your way.And don’t wait for perfect — build messy if you have to. You’ve got something people need.Let’s make sure they see it. Need help batching, creating, or scheduling content that feels like you?Start with Pretty Cool Marketing or follow Billow Beach for behind-the-scenes on how I do it all — unapologetically. —ShakasFounder, Billow Beach x Pretty Cool MarketingBusiness, babies, and a bag that does it all. ]]>

Why Building a Brand Your Way is the Smartest Move You'll Ever Make Somewhere along the way, business got really serious.Suits. Metrics. Hustle.A blueprint that works — but only if you fit the mould. I never fit the mould. When I created Billow Beach, I wasn’t trying to win awards. I was trying to fix a problem I kept having.I wanted a beach bag that didn’t require 3 other things.I wanted space. A pillow. A towel that wouldn’t fly away.I wanted ease. And when I started Pretty Cool Marketing, it was the same thing.I wasn’t trying to launch a big agency.I was trying to teach people what I wish I’d known — how to show up, automate your content, and actually enjoy marketing your business. 🌊 Here’s the Truth There’s no one way to build a brand.You don’t have to follow a content calendar that burns you out.You don’t need 50,000 followers to be successful.You don’t need to show your face if you don’t want to. You just need: A product or offer that works A story that feels real A system that keeps you consistent even when life is chaos That’s it.And that’s what I teach, build, and breathe — across both Billow Beach and Pretty Cool Marketing. ✨ My Workflow Looks Like This: Shoot once. Use the content 30 different ways. Repurpose model, product, and lifestyle shots into scroll-stopping carousels and reels. Teach business owners how to batch 100+ posts in a day — and actually enjoy it. Build real relationships with models, creators, and other brands who get it. Use automation where it counts so I can spend my time being a mum, creating cool sh*t, or heading to the beach (with a Billow in hand, obviously). 🤍 If You're Building Something Right Now… Whether you’re: A mum building a business in the cracks of the day A model or creative trying to show up consistently A brand founder who’s great at making but stuck on marketing Or someone with a dream on pause because you’re waiting for “perfect”... This is your sign:Do it your way.And don’t wait for perfect — build messy if you have to. You’ve got something people need.Let’s make sure they see it. Need help batching, creating, or scheduling content that feels like you?Start with Pretty Cool Marketing or follow Billow Beach for behind-the-scenes on how I do it all — unapologetically. —ShakasFounder, Billow Beach x Pretty Cool MarketingBusiness, babies, and a bag that does it all. ]]>